Forward, fun and bubbling with personality
Keeping in line with its personality that never goes flat, we rejuvenated a brand with over 200 years of heritage by creating a new, trendy, bubbly design. We started by incorporating more straight line designs to give every can of Schweppes a fresh, forward look. The label itself featured a 26-degree tilt to represent constant growth and upward movement, like the bubbles rising in sparkling water.
Expertly combining brand heritage with our take on modern innovation, we retained the main colours and bubbles of the original design, whilst incorporating a new refreshed logo to communicate a new packaging to consumers, yet still giving assurance of the same brand and product with a similar crisp and refreshing taste.
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