We exist to help retailers and FMCG (CPG) companies worldwide market themselves more effectively through branding, advertising and promotional marketing support. Everything that we do comes back to the singular goal of helping our clients sell more products.
How We Do It
We provide international omni-channel expertise in customer communications, brand development, packaging, product launches and store openings. Whether you are looking for creative inspiration for your next marketing campaign, or if you’re simply looking for a partner that can bring the ideas you’ve developed to life, we have the firsthand knowledge and expertise to produce high quality results at a highly competitive rate.
Where We Do It
- In-home: Deliver your messaging directly to your target audience’s mailboxes through direct mail programs, FSIs or print advertisements. We routinely handle large shipping and distribution lists to ensure that products are delivered to the right places at the right time.
- In-store: Retail shopping experiences and expectations are shaped in part by cultural norms. A marketing campaign that works in North America or Europe may not work in China and vice versa. Effectively communicating relevant product information will help drive sales; forming that communication requires strong understandings of brand positioning and how the cultural norms of the target market will affect the in-store experience. We help our clients educate their customers by creating permanent in-store signage and seasonal campaigns including POS kits, price signage and promotional displays that are relevant to their target audience.
- Online: The evolution of digital marketing over the last 20 years has completely reshaped the advertising industry. Advertisers can now utilize digital tools such as SMS messaging, augmented reality and e-coupons to build O2O (online to offline) commerce. Successful companies now develop omni-channel marketing campaigns by leveraging online marketing campaigns, social media marketing, electronic direct mail, and online banner and POV ads in combination with a user-friendly website to build more effective e-commerce and O2O conversions. We help our customers identify the right omni-channel advertising mix of both traditional and digital advertising based upon their identified initiative and overall budget while providing a full suite of digital design and execution capabilities to complement our print services.