Packaging

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End-to-End Packaging

Branding

  • Branding Creation
  • Brand Refresh
  • Brand adaptations
  • Brand audits
  • Brand architecture
  • Style guides / visual identity systems (VIS)

Packaging Design

  • Concept design / layout
  • Graphic design
  • Seasonal campaigns
  • Die line development
  • Private Brands

Structure Design

  • Packaging engineering
  • PDQ development
  • POS / in-store activation
  • In-store displays
  • Customer education
  • Category signage
  • 3D visualization

Photography / Illustration

  • Concept & design / layout
  • Art direction
  • PPM
  • Custom photography
  • Retouching / manipulation
  • Key visual (KV) design
  • Custom illustration

Line Extensions & Adaptations

  • Private brand rollouts
  • Flavor variants
  • New pack sizes

Production / Final Artwork

  • Multiple SKUs for product lines
  • Artwork creation and file review
  • Project management
  • Design guidelines
  • Print specifications
  • Legal / technical specifications

Pre-Press

  • Final art and manufacturer's orders
  • Quality control of files
  • Clipping paths, seperations, color conversion, final output
  • Color / master proofs
  • Trapping / stepping

Print Management

  • China-based print experts
  • On site press checks
  • Quality control
  • Color management
  • Extensive supply chain
  • Domestic and export market

Think Outside the Box

Ivie works on both internationally recognized existing brands and new product launches on a daily basis, working directly with our clients to fully understand and develop their brand inside and out.

Product packaging is an integral part of a brand’s essence, as it creates the first impression of the physical product, thereby driving purchasing decisions. Competing FMCG (CPG) companies give customers a wide variety of products to choose from for even some of their most basic needs, but most consumers don’t want to spend a lot of time carefully examining crowded shelves to research and compare the various brands and options available.

This creates an enormous opportunity for brands to differentiate themselves and stand out through packaging. From unique physical shapes to bold colors and eye-catching imagery, creating a product that stands apart from its competitors gives it an immediate advantage.

Our packaging services are all focused around the brand itself: creating new brands where none exists, repositioning existing brands within a market and adapting foreign brands for the China market.

Our Work