Blog / News

Is China (Finally) Ready for Private Label?

China’s Private brand sales are small but growing rapidly Private label, private brands, store brands, own brands: Regardless of which term you use, retail chains have been evolving their own proprietary brands for decades in Western countries. But store sales of private label in China are still minuscule, with a few exceptions. In fact, private […]

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DESIGNING FOR ON SHELF AND ONLINE

Marketing is not the only thing going omnichannel now that packaging has begun joining the fray. In the past, consumer packaged goods companies obsessed over their brands’ packaging and how it would be perceived mid-aisle at the FMOT (first moment of truth) when the shopper would decide to choose their product — or a competitor’s. […]

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Eco-Friendly Packaging

DEFINING ECO-FRIENDLY PACKAGING There is one color the entire packaging industry is trying to incorporate more and more into their everyday activities: green. Packaging, consumer packaged goods companies and retailers are all seeking to become environmentally-friendly or, more colloquially, eco-friendly. Eco-friendly packaging is typically defined as packaging that is easily recycled, safe for individuals and […]

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What’s Now, What’s Next in Consumer Brands

PREMIUMIZATION’S IMPACT ON CONSUMER BRANDS A water sommelier. Yes, there’s really such a thing. For decades, the term sommelier needed no qualifier. It was a wine expert who led you through a tome of a wine list to pick the perfect wine to fit your taste and budget. But now we have water sommeliers. Excessive? […]

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Celebrating Traditional Chinese Culture—KFC’s New Year’s Campaign

In keeping with Chinese zodiac cultural traditions, each year during the Spring Festival international brands launch limited-edition products based on the Chinese zodiac for the lunar new year. Luxury brands like LV, Gucci and Dior celebrated the “Year of the Rooster” with images of roosters on their products, packaging and advertising. Celebrated on the 15th […]

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Ivie Asia Packaging Embraces the Moon Festival

  The Chinese Moon Festival—also known as the Chinese Mid-Autumn Festival—is an important time of celebration steeped in tradition. Ivie Asia helped create special packaging for KFC China to help celebrate this exciting time for the Chinese culture. Celebrated on the 15th day of the 8th Chinese lunar month—September 15 this year, the Moon Festival […]

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KFC China Project Unites Art, Food and Children in Need

As part of China’s aim to eliminate poverty by 2020, KFC conducts an annual campaign that directly benefits a national children’s charity. This year, KFC hired Ivie Asia to design a unique chicken bucket featuring the artwork of Bi Chang Yu—an autistic Chinese artist commonly known as the Picasso of China. The “Donate One Yuan” […]

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Growth in Ivie Asia Leads to Staff Expansion

Ivie Asia is proud to be continuously developing and expanding; and with that growth, we are pleased to add Creative Director Kam Kok Hui (Ryan) to our team. As our client scope and project demands continue to grow, Ryan’s unparalleled expertise in the design business will be an imperative addition to our senior level creative […]

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Ready for Rio

In the run up to the Summer Olympics in Rio di Janeiro, Minute Maid China launched a series of specially flavoured Minute Maid drinks with a zesty combination of orange and guarana flavours. While you have probably seen guarana drinks on store shelves, you might not be familiar with what it is or where it […]

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