Blog / News

Growth in Ivie Asia Leads to Staff Expansion

Ivie Asia is proud to be continuously developing and expanding; and with that growth, we are pleased to add Creative Director Kam Kok Hui (Ryan) to our team. As our client scope and project demands continue to grow, Ryan’s unparalleled expertise in the design business will be an imperative addition to our senior level creative […]

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Ready for Rio

In the run up to the Summer Olympics in Rio di Janeiro, Minute Maid China launched a series of specially flavoured Minute Maid drinks with a zesty combination of orange and guarana flavours. While you have probably seen guarana drinks on store shelves, you might not be familiar with what it is or where it […]

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Product Packaging Gets with the Times

Today’s packaging is evolving to become uniquely appealing to sensory cues. Consumers react more quickly to images than to text according to a recent consumer report. Other studies which track eye movement have found that very few words are actually interpreted while shopping, meaning sensory appeal is spurring unconscious buying. This in turn leads designers […]

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Proof that Good Design Really is Good Business

KFC’s Chinese New Year Celebration featuring limited edition Monkey King packaging proved a tremendous success with consumers, which means it was a tremendous success for KFC’s business. Ivie Asia worked with KFC to develop a kid’s meal bucket design aimed at promoting shareability and social engagement, and Yum! Brands, Inc. (KFC’s parent company) reported better-than-expected […]

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Ivie Provides the Perfect Fit for L by Lycra’s Shapewear

BUSINESS SITUATION: L by Lycra is a rapidly growing brand of shapewear, launching four collections—three in shapewear and one in hosiery, in only 11 months. The “L” collection is a product of the Lycra fiber brand, which has been the leading brand in close-to-the-body apparel applications for over 50 years. As part of the collection’s […]

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Grown Alchemist Discovers Offshore Savings with Ivie Asia

BUSINESS SITUATION: Grown Alchemist is an internationally recognized health & beauty company based in Melbourne, Australia, producing high quality, organic skincare products. Grown Alchemist’s brand integrity is built on quality product and marketing literature developed to the highest standards. The business is growing rapidly and expanding worldwide. Originally, Grown Alchemist was producing their packaging and […]

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Packaging for the Chinese New Year is No Monkey Business

  Shanghai Animation Film Studio Chinese New Year arrived February 8, marking the beginning of the “Year of the Monkey.” Combining the New Year celebration with a popular Chinese fable, Ivie Asia worked with KFC to develop a kid’s meal bucket design that features a removable paper mask on the outer wrap and a miniature […]

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Packaging Production: Concerns of an Offshore Model

by Robert Huckels, Ivie Asia Last week, we set out to clear up some confusion between a traditional outsourcing model and a shared production services model. While there can be tremendous benefits to engaging in an offshore production model, there are also several common pitfalls and concerns that a company should consider before choosing a […]

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Packaging Production: The Benefits of Shared Production Services

    by Robert Huckels, Ivie Asia Most Western fast moving consumer goods (FMCG) companies, and retailers with large private label portfolios, will eventually reach a point where they evaluate whether to keep artwork production in-house or to send it overseas, typically to China or India. The pros and cons of keeping things in-house versus […]

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